Born and bred on an Exmoor Hill farm, new AMC Sales Director, Lee Baker, is no stranger to life on the land. He knows that farming is unlike any other business because it combines the home and family life with the workplace. It is, he says, a tough industry where the farmer must be self-reliant, yet this is also why it is incredibly satisfying. Bringing that experience and understanding to farmers and agricultural business is a real motivator for me in my new role, he says. After joining Lloyds Bank aged 15, Lee moved up the ranks and eventually joined the Banks Agriculture team in 2009. Joining AMC is a natural progression of that specialisation. After 34 years with Lloyds Bank, Im excited at the challenge of joining AMC and relishing the opportunity to support the future of farming, he says. Andrew Naylor, Managing Director, AMC, adds: Having someone with Lees background and experience at a time when farmers are facing high levels of uncertainty, offers added reassurance to our customers. Lees empathy for the challenges farmers face and enthusiasm for supporting new opportunities makes him an ideal addition to the team.