The CLIMMAR dealer organization includes 16 national associations and their member companies from the agricultural machinery sector and was founded in 1953. The purpose of their surveys is to evaluate the relationship between agricultural machinery manufacturers and dealers in order to show changes in a neutral way.

“The year 2020 was turbulent for all of us. We are all pleased that our European sales partner have again rated Fendt so well this year. Thanks to the professional cooperation with our dealers in all areas from machine orders, spare parts and service to the delivery of new machines, we were able to jointly master the special challenges in 2020 and continue to serve farmers professionally. Especially the conscientious management of machine availability during the lockdown in spring has further supported the customers’ trust in their dealers”, says Christian Erkens, Director Fendt Sales for the EME (Europe and Middle East) region.

In this year’s survey from June 2nd to July 24th, 8 European countries participated. The participants of the online survey evaluate the relationship between retailers and manufacturers by means of 14 criteria, for each of which they award a score of 0-20 points. The criteria include brand image, sales support for tractors and spare parts, service support and the level of warranty reimbursement.